Hi, I'm Jay! Like any good small business, I started from my living room, one design at a time. I love, love, love all things stationery, handwritten notes and meaningful gifts. Based just outside London, we launched in 2024 and since then I'm proud to say we've outgrown my living room.  

Our mission is simple: to help families celebrate their heritage, preserve their stories and stay connected to their roots. Discover the full story behind our journey …

Our Story

As the saying goes ‘you don’t know what you’ve got until it’s gone’. After losing my last grandparent, this could not have been truer.

 

Ivory linen book with 'Dadi' written in gold on a wooden surface with dried flowers.

The things you can't google

I’ve always loved journaling, but when it came to my grandparents I realised just how fleeting memories can be. They moved countries as young adults (from Panjab to the UK), carrying with them a world of unique experiences and traditions. I tried to piece together their stories, gathering little fragments here and there, but the vibrancy of their lives were fading fast. I hadn’t captured their memories when I had the chance and I realised I couldn’t just ‘Google’ this stuff, it was gone.

Linen journal with 'Nana' in gold cursive font, on a wooden surface next to a pink gift box with orange pattern and green ribbon.

Handwritten genuine words over digital and AI - yes please!

It didn’t take long for me to see I wasn’t the only one feeling this way. Friends and family wanted to capture their grandparents’ stories too (who were still around) - but didn’t know what to ask and had been typing random notes on their phone. I wanted to give them a beautiful and luxurious place to store their memories in a guided, well rounded way – after all it’s what their stories deserved. Handwritten. In their own words. What could be more special than that? That’s why I created the journals I wish I’d had. Since then, it’s become clear that people from all cultures and walks of life share this same passion for keeping memories alive and showing their loved ones how valued their lives are - and that’s exactly what we’re here to do.

Two ivory legacy journals with gold text 'Mum' and Dad' on a textured surface with decorative baby items.

A gift that is created to last

Every journal we create is designed to be more than just a notebook - it’s a keepsake, a delightful gift and a tool to nurture connection with yourself and the people you love. As a real stationery nerd, I’ve taken time to design journals with high quality paper, a luxe tactile linen and gold finishes - after all this journal will become a family heirloom. The people I’ve connected with since launching mean the world to me - you keep me going through the rollercoaster of small business life (and what a ride it is!). So always drop me a message - I love hearing from you!